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Problem 1: Low yield Compared to traditional incandescent lamps, LED filament lamps have higher requirements for packaging. It is reported that LED filament lamps have very strict requirements on filament working voltage design, filament working current design, LED chip area and power, LED chip illumination angle, pin design, and glass bubble sealing technology.

First, low-cost competition into heart disease, product homogenization is "pushing hands" According to market research statistics, 80.65% of people chose "low price competition" in the question "What do you think is the biggest difficulty in the LED panel industry?" The “product market price chaos” is considered to be the biggest problem, and another 54.84% believe that the “product homogenization” problem is the biggest difficulty facing the industry. 表1 您认为LED屏行业目前遇到最大的困难是什么？（多选） From the above data, it is not difficult to see that low-price competition has become a stumbling block for the development of LED screen enterprises. However, "the three feet of freezing is not a cold day", the LED display industry has expanded in the early stage, and the "traditional" that has already formed a heavy market, light quality, and neglected differential production has resulted in serious product homogeneity and market advantages of products. Reflected by price. In recent years, LED screen enterprises have continuously expanded their production capacity to speed up the occupation of the market. However, the fact is not what people want, and the market growth rate has eased, resulting in a serious backlog of many enterprises. At the same time, the product is highly homogenized, forcing the industry to cut prices to compete for market share and reduce inventory. In order to maintain market share, most other companies have to sneak into the ranks of price cuts even if the profit margin is greatly reduced. In the end, the “price war” of the whole industry suddenly broke out. Not only has it further reduced the profitability of the company, but also increased its operational pressure. In addition, the reason why end users think that the price of the LED display industry is chaotic, in addition to the price fluctuation caused by low-price competition, the user does not know much about the structure of the LED display, and does not know that even the same product, in the materials The difference in manufacturing process and product performance will also cause significant differences in product quality and price. This requires LED display manufacturers to increase product promotion, emphasizing the difference and superiority between products and other products of the same type, so that users can better understand the difference in product quality due to different cost of production. Second, quality replaces the price, becoming the customer's primary purchase key Although most manufacturers in the industry have a lot of headaches about the "price war", in fact, LED display buyers have the least price considerations. According to market research data, 77.42% of the purchasers are worried that the quality of the LED display is not good. 58.06% are tired of many brands and the prices are uneven. 51.61% are afraid of bad after-sales service. 41 .94% worry about too many suppliers, do not know how to choose. In contrast, prices have become the most “insignificant”, with only 16.13% worrying about spending more money. Table 2 What problems have you encountered in purchasing LED screens (multiple choice) According to the survey data, the current user sensitivity to price is significantly lower than before, and the quality, brand and after-sales are the key considerations. In fact, in recent years, LED display fires and other security problems have occurred, and even easy to bring personal safety problems, so that users are chilly. In addition, the LED display price is relatively high, and usually requires professional maintenance. In case of failure, the cost of re-purchasing is too large, so the after-sales maintenance by the manufacturer or the channel provider becomes the most economical and convenient choice for the customer. From the perspective of the buyer, it is not difficult to understand the three major factors of quality, brand and after-sales, why it has become a key point of purchase. However, such results still have some "taunting" meaning: when the industry's LED display manufacturers are "big-selling" on the price side, while worrying about profits, customers have already changed the idea that "price determines everything." Does this mean that LED display manufacturers should refocus on the products and services themselves, in addition to focusing on price factors? Production activities at the expense of quality have seriously affected the quality of the products. In the end, "the wool is on the sheep", and only the users pay for it. What's more, the company's profit margin is compressed, which in turn will affect a series of basic services such as after-sales, so that customers have nowhere to turn for help. Undoubtedly, when the after-sales service plagued the customers, their satisfaction and trust in the company and the brand will inevitably be greatly reduced. In the long run, there is no harm to brand building. Therefore, LED display manufacturers should re-recognize the needs of end users, focus

On the 20th, the media in the industry reprinted the heavy news from the social media. The "Water Mercury Convention on Mercury" will come into effect in August, and "fluorescent lamps will no longer be allowed to use in 2021" immediately became a hot topic. topic.

Founded in 2004, Foshan Kaili Lighting Technology Co., Ltd. is a leading enterprise in Foshan emergency and green lighting. For more than ten years, we have been committed to research and development and production of high-quality fire emergency lighting, emergency control power and green lighting energy-saving products. The products are mainly supplied to Hong Kong, Europe and America, and are widely used in star-rated hotels, high-end office buildings, convention and exhibition centers. , sports venues, large shopping malls and subways.